DECLARATION
OF PUBLIC BROADCASTING INDEPENDENCE
We
hold these truths, as stated by the Carnegie Commission reports
on public broadcasting, to be self-evident:
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- That
"public broadcasting create programs primarily to serve
the needs of audiences, not to sell products or to meet
demands of the marketplace,"
- That
"public broadcasting has a responsibility to use these most
powerful communications media as tools to enhance citizenship
and public service,"
- That
the mission for public broadcasting is to serve as a "forum
for controversy and debate" and "a voice for groups in the
community that may otherwise be unheard" so that we could
"see America whole, in all its diversity."
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We therefore commit ourselves to this campaign to reform public
broadcasting as an independent public trust in service to all people
of this nation.
Alvin Perlmutter
Janine Jackson
George Gerbner
Jerry Starr
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